Brian Chesky

切斯基表示 Airbnb 重回增长模式，第三季度营收增速为三年多来最快，成熟市场也在加速。

“Airbnb 重回增长模式。像我们这样规模的平台很少能重新加速增长，但这正是我们正在做的。第三季度我们实现了三年多来最快的营收增长，业务各线全面加速，包括我们最成熟的市场。”

原文 (en)

"Airbnb is back in growth mode," CEO Brian Chesky said in a release to investors. "It's rare for a marketplace of our size to reaccelerate growth, but that's exactly what we're doing. In Q3, we delivered our fastest revenue growth in more than three years, with acceleration across our business, including our most established markets."

切斯基称北美预订间夜数增速创四年来最快，回头客和新用户都在增加。

“在北美，预订间夜数增速为四年来最快。我们也看到更多房客回头再订，也有更多人首次尝试 Airbnb。”

原文 (en)

"In North America, nights booked grew at their fastest pace in four years," Chesky said. "We're also seeing more guests return to Airbnb, and more people try it for the first time."

切斯基认为聊天机器人不适合规划旅行，Airbnb 正在打造类似生成式 UI 的定制 AI 原生体验。

“也许最重要的是，我们正在专门为旅行打造一种新的界面。我们不认为传统聊天机器人是规划旅行的正确方式，那是错误的界面。所以我们正在开发一种定制设计的 AI 原生体验，响应房客的需求……它会有点像生成式 UI，在合适的时间为你的具体旅行需求呈现合适的界面。”

原文 (en)

"Perhaps most importantly, we're building a new interface specifically for travel," Chesky said. "We don't think the traditional chatbot is the right way to plan travel. It's the wrong interface. So what we are doing is developing a custom-designed AI-native experience that responds to what guests are looking for … This is going to feel a little bit like generative UI in the sense that it's going to offer up the right interface at the right time for your specific travel needs."

切斯基认为复杂任务上专业化将胜出，专用代理必须比通用代理好数倍才能克服转换成本。

我认为当任务变得非常复杂时，专业化会胜出。通用聊天代理可以把任务交给专用代理，但很多人会直接使用专用代理。

原文 (en)

I think as they get really, really complicated, specialization is going to win. Now, the chat agent can hand over to a specialized agent, but a lot of people are going to go direct to the specialized agent

切斯基视第三方 AI 代理为获客机会而非威胁，并称目前来自它们的订单微不足道。

我对代理的总体态度是很兴奋。我不视其为威胁，而是像谷歌一样，是让更多人发现 Airbnb 的机会。

原文 (en)

My general philosophy on agents are, I'm generally excited about them. I don't see them as a threat. I see them kind of like Google as an opportunity for more people to discover Airbnb.

切斯基称酒店业务增速远超核心业务，未来几年必将带来数十亿美元收入。

酒店业务增速明显快于核心业务。酒店是一个9000亿美元的市场，而我们的基数很小。我不想给出预测，但毫无疑问未来几年酒店业务将带来数十亿美元收入。

原文 (en)

Hotels are growing markedly faster than our core business. That's not to say our core business is growing slow. It's just hotels are a $900 billion market off of a very, very tiny base. I certainly don't want to put any like projections out there or forecast. But it's undoubtable that we will do multiple billions of dollars in revenue in hotels in the coming years.

切斯基称酒店业态度彻底转变，把 Airbnb 视为带来新客群（Z 世代居多）的盟友。

我认为酒店业突然把 Airbnb 视为重要盟友。他们喜欢被展示的方式，也喜欢我们带来全新的受众，尤其是 Z 世代占比很高。

原文 (en)

I think hotels suddenly saw Airbnb as a major ally. They really love the way they were merchandised. They love the fact that we were entirely new audience. We were disproportionately Gen Z.

切斯基称定价尤其是 AI 调优的动态定价是最大杠杆之一，可实现价格更低、房东收入更高的双赢。

定价大概是我们最大的杠杆之一，尤其是动态定价。

原文 (en)

pricing is probably one of the biggest levers we have, certainly dynamic pricing.

切斯基称 Airbnb 正在认真研究忠诚度计划，垂直业务越多越有吸引力。

我们绝对在考虑忠诚度计划，已经考虑了很久。我一直说最好的忠诚度计划是客户热爱你的产品。

原文 (en)

we are absolutely looking at a loyalty program. We've been looking at it for a long time. I think I've said for a long time, the best loyalty program is plus customers loving your product.

切斯基称 AI 使产品发布速度提升约70%，约40%客服问题无需人工解决，单订单客服成本下降超17%。

我相信 AI 是 Airbnb 有史以来发生的最好的事情之一。

原文 (en)

I believe AI is one of the best things to ever happen to Airbnb.

切斯基表示，Airbnb 正在重新加速增长，这对其这种体量的平台而言十分罕见。

像我们这种规模的平台很少能重新加速增长，但这正是我们正在做的。

原文 (en)

It’s rare for a marketplace of our size to reaccelerate growth, but that’s exactly what we’re doing,

切斯基称AI是Airbnb遇到的最好的事情之一，加快了产品发布并降低了客服成本。

我相信AI是发生在Airbnb身上最好的事情之一。我想举几个我们正在做的例子。

原文 (en)

I believe AI is one of the best things to ever happen to Airbnb. And I want to give you a few examples of what we're doing with it.

切斯基认为通用AI智能体不会主导旅行规划，因为旅行充满向往且复杂。

我不认为人们会用一个AI智能体做所有事情。如今的AI智能体擅长订餐厅、安排日程等简单例行任务，但规划旅行不同，旅行是充满向往的。

原文 (en)

I don't think people are going to use one AI agent for everything. You see today's AI agents like Muse and Instinct are good at simple routine tasks like making a restaurant reservation or scheduling an appointment. But planning a trip is different. Travel is aspirational.

切斯基表示Airbnb将于2027年上半年推出采用专用界面而非聊天机器人的AI原生旅行智能体。

我们认为传统聊天机器人不是规划旅行的正确方式，那是错误的界面。因此我们在开发定制设计的AI原生体验来响应客人的需求。

原文 (en)

We don't think the traditional chatbot is the right way to plan travel. It's the wrong interface. So what we are doing is developing a custom-designed, AI native experience to respond to what guests are looking for.

切斯基怀疑单一聊天机器人会成为统领所有应用的入口，认为那需要操作系统级控制。

我不认为会出现一个像谷歌首页那样、统领所有其他应用的聊天机器人。原因之一是，如果存在这样的东西，它必须位于操作系统层面。

原文 (en)

I don't think there will be 1 chatbot that's like Google in the front page, and it is the orchestra conductor for every other app. I'll tell you a couple of reasons why that I don't think that will happen. The first problem is if that were to exist, I think it would have to exist at the operating system level

切斯基预计Airbnb酒店业务未来几年将产生数十亿美元收入。

酒店是一个9000亿美元的市场，而我们的基数非常小。我不想给出预测，但毫无疑问未来几年我们的酒店业务将带来数十亿美元收入。

原文 (en)

hotels are a $900 billion market off of a very, very tiny base. I certainly don't want to put any like projections out there or forecast. But it's undoubtable that we will do multiple billions of dollars in revenue in hotels in the coming years.

切斯基称动态定价是巨大杠杆，能降低价格同时通过更高入住率提高房东收入。

定价可能是我们最大的杠杆之一，尤其是动态定价。如果只是少收10美元，就会带来足够多的预订，长期收入反而更高，因为入住率高得多。

原文 (en)

pricing is probably one of the biggest levers we have, certainly dynamic pricing. ... if you just charge like $10 less, you'll make enough more bookings that you'll actually make a lot more in the long run because your occupancy is much higher

切斯基称Airbnb正在积极考虑忠诚度计划，新增业务垂直领域让其更有吸引力。

我们绝对在研究忠诚度计划。没有可宣布的内容，但随着增加更多业务垂直领域，可发挥的空间更大，忠诚度计划也更有吸引力。

原文 (en)

we are absolutely looking at a loyalty program. I don't have anything to announce, but I can say that as we add more verticals, we just have a lot more to work with. So adding verticals make loyalty program more compelling.

切斯基称第三方AI智能体目前带来的流量和预订微不足道，他视其为机会而非威胁。

我们尚未看到来自Muse和Instinct的大量流量，预订更少。我们每天有近50万笔预订，而来自这两者的预订数量微不足道。

原文 (en)

we're not seeing a lot of traffic in even fewer bookings from Muse and Instinct, yet. We do have nearly 0.5 million bookings a day and a very nonmaterial number of bookings happen on Muse and Instinct.

切斯基认为社交旅行功能是被严重低估的机会，计划2027年推出更多。

我们想，如果把社交图谱带回来，不是线上的，而是由同行者和旅途中遇到的人组成的现实世界社交图谱呢？明年我们将推出更多社交功能。

原文 (en)

we thought what if we brought back the social graph, but instead of being an online social graph, it was a social graph in the real world of the people you travel with and the people you meet along the way of your travels. ... we are going to be launching a lot more social features and social connected features next year.

切斯基称赞助房源将在AI智能体推出后于其情境中开发。

我们在开发赞助房源，但会放在AI智能体的情境中。我们首先需要推出并完善智能体，然后再研究广告在新环境中如何运作。

原文 (en)

we are developing sponsor listings, but they'll be developed in the context of the AI agent. So we first need to launch the AI agent. We need to refine it, and then we figure out how ads work in that new world.

切斯基认为通用 AI 智能体适合处理日常琐事，而旅行规划带有向往性、探索本身就是体验，因此 Airbnb 要自建智能体。

如今像 Muse 和 Instinct 这样的 AI 智能体擅长订餐厅、安排预约之类简单的日常任务，但规划旅行不同。旅行是令人向往的，探索去哪里、住哪里本身就是体验的一部分。

原文 (en)

Today’s AI agents like Muse and Instinct are good at simple routine tasks like making a restaurant reservation or scheduling an appointment. But planning a trip is different. Travel is aspirational. Discovering where to go and where to stay is part of the experience.

切斯基表示 Airbnb 的智能体将用类生成式 UI 的旅行专用组件取代文字密集的聊天，并计划于 2027 年上半年推出。

我们正在开发一种定制设计的 AI 原生体验来回应房客的需求。我们不只依赖文字量很大的传统聊天方式，那绝对不是规划旅行该有的方式；我们的智能体会从数百个旅行专用界面组件（地图、照片、对比、日历、行程）中调用，并实时组合以匹配用户需求。

原文 (en)

What we are doing is developing a custom-designed AI-native experience that responds to what guests are looking for. So instead of relying on traditional chat alone, which is very text-heavy — which, again, is definitely not the way you should plan travel, our agent draws from a library of hundreds of travel-specific interface components — maps, photos, comparisons, calendars, itineraries — and composes them in real time to match what they’re looking for.

切斯基称 Airbnb 增长重新提速，第三季度是三年多来最快的营收增长。

Airbnb 重回增长模式。对于我们这种规模的平台来说，增长重新加速很罕见，但我们正在做到。第三季度是三年多来最快的营收增速。

原文 (en)

Airbnb is back in growth mode. It’s rare for a marketplace of our size to reaccelerate growth, but that’s exactly what we’re doing. Q3 was our fastest revenue growth in more than three years,

切斯基表示，Airbnb 目前来自 Muse 和 Instinct 等 AI 智能体的流量很少，预订更少。

我们目前还没有看到来自 Muse 和 Instinct 的多少流量，预订就更少了。

原文 (en)

We’re not seeing a lot of traffic, and even fewer bookings, from Muse and Instinct yet

切斯基不认为 AI 智能体是威胁，而是类似谷歌的获客渠道，能让更多人发现 Airbnb。

我把它们看作类似谷歌，是让更多人发现 Airbnb 的机会。

原文 (en)

I see them kind of like Google, as an opportunity for more people to discover Airbnb.

切斯基认为旅行规划本身就是体验的一部分，多数人不会愿意完全交给智能体。

旅行是充满向往的。发现去哪里、住哪里本身就是体验的一部分。

原文 (en)

Travel is aspirational. Discovering where to go and where to stay is part of the experience.

切斯基认为通用 AI 智能体不适合规划旅行，因为旅行发现过程本身带有向往色彩，所以 Airbnb 要自建 AI 旅行智能体。

如今的 AI 智能体，比如 Meta 的 Muse 和邀请制的 Instinct，擅长订餐厅、安排预约这类简单的日常任务。但规划旅行不同。旅行带有向往的色彩，发现去哪里、住哪里本身就是体验的一部分……我不认为通用型智能体最适合做这件事。这就是我们要打造自己的 AI 智能体的原因。

原文 (en)

Today's AI agents, like [Meta's AI agent] Muse and [invite-only AI assistant] Instinct, are good at simple routine tasks like making a restaurant reservation or scheduling an appointment. But planning a trip is different. Travel is aspirational. Discovering where to go and where to stay is part of the experience… I don't think the general-purpose agents are the best to do that. That is why we are building our own AI agent.

切斯基介绍该智能体会为租车、邀请旅伴等需求动态生成定制界面，超越纯聊天式体验。

如果你想租车，智能体会生成一个小小的汽车界面，并以定制生成的界面精美地呈现。如果你想邀请同行旅伴，智能体也会帮你。

原文 (en)

If you want a car rental, the agent generates this little UI of a car, and it's [presented] beautifully in a custom-generated interface. If you want to invite co-travellers, the agent helps you.

Chesky 称 Airbnb 自建 AI 旅行助手的优势在于近 20 年的数据积累，以及对支付、变更和客服等预订流程的掌控。

关于我们自建的 AI 旅行助手：我们认为有三大优势。第一，我们拥有近 20 年的数据，最了解自己的市场。第二，我们掌控预订流程本身，包括支付、变更和客服保障。

原文 (en)

Regarding our self-built AI travel agent: We believe there are three key advantages. First, we understand our own market best, with nearly 20 years of data. Second, we control the booking process itself, including payments, changes, and customer support protection.

Chesky 认为能生成定制界面的垂直智能体（“后对话界面”）优于纯文本的通用智能体。

我们不做通用型智能体——通用界面只能是纯文本，而垂直领域智能体可以生成定制化界面，比如租车界面。这就是“后对话界面”。

原文 (en)

We are not building a general-purpose agent—general interfaces can only be full-text, whereas domain-specific agents can generate customized UIs, such as a car rental interface. This is the "post-chat interface."

Chesky 称外部通用智能体带来的预订可忽略，并视其为类似谷歌的发现渠道而非威胁。

来自通用智能体的流量极少，预订量“非常少”。在我们每天近 50 万笔预订中，外部智能体带来的流量可以忽略不计。我们视其为机遇而非威胁——它类似谷歌的发现渠道。

原文 (en)

Traffic from general-purpose agents like Instinct is minimal, with bookings described as "very few." Of our nearly 500,000 daily bookings, traffic from external agents is negligible. After peaking in early October, related traffic has remained stable over the past four weeks. We view this as an opportunity rather than a threat—it functions as a discovery channel similar to Google.

Chesky 不认为单一聊天机器人会统治一切，认为专业智能体在复杂任务上更强。

我不相信会出现“单一聊天机器人像谷歌一样通吃一切”的局面——操作系统（比如苹果）不会允许。通用智能体适合简单的日常任务，但在复杂任务上专业智能体会更胜一筹。

原文 (en)

I don’t believe a scenario will emerge where “a single chatbot dominates everything like Google”—operating systems won’t allow it, such as Apple. General-purpose agents are suitable for simple, everyday tasks, but specialized agents will outperform them in complex tasks

Chesky 称酒店业务增速远超平台整体，9000 亿美元市场将带来数十亿美元收入，与早期立场完全反转。

酒店业务增长远超整个平台。酒店市场规模达 9000 亿美元，未来几年将为我们带来数十亿美元收入。我们不需要赢下整个市场，只需让酒店住客在 Airbnb 上预订。我们早期口号是“忘掉酒店”，现在态度完全转了 180 度。

原文 (en)

Hotel growth has significantly outpaced the overall platform. The hotel market is a $900 billion industry and will generate multiple billions of dollars for us over the coming years. dollars" in revenue. We don’t need to win the entire market—just get hotel guests to book on Airbnb. Our early slogan was "Forget hotels" — now a complete 180-degree shift in attitude.

Chesky 表示正在研究忠诚度计划，称 Airbnb 是唯一没有该计划的大型旅游公司，垂直品类越多越有吸引力。

关于忠诚度计划：我们绝对在研究忠诚度计划。苹果没有忠诚度计划，但产品广受喜爱；然而 Airbnb 是唯一没有忠诚度计划的大型旅游公司，这让我们处于劣势——垂直品类越多，忠诚度计划越有吸引力。

原文 (en)

Regarding loyalty programs: "we are absolutely looking at a loyalty We are definitely researching a loyalty program. Apple doesn’t have a loyalty program, but its products are beloved; however, Airbnb is the only major travel company without a loyalty program, putting us at a disadvantage—the more vertical categories we have, the more attractive a loyalty program becomes.

Chesky 称定价是重要杠杆，AI 动态定价可提升入住率和房东收益，成效将在未来几个季度显现。

定价是我们最大的杠杆之一。动态定价可以同时降低价格并提高房东收入——例如降价 10 美元可显著提升入住率。采用情况良好，AI 极擅长优化定价，未来几个季度成效将显现。

原文 (en)

Pricing is one of our biggest levers. Dynamic pricing can simultaneously lower prices and increase earnings for hosts—for example, reducing the price by $10 can significantly boost occupancy rates. Adoption has been strong, though specific data is not yet disclosed; AI is exceptionally good at optimizing pricing, and results will become evident over the next few quarters.

Chesky 称旅行地图正在重建现实世界社交图谱，是被低估的业务部分，明年将推出更多社交功能。

2004 到 2008 年是社交网络的黄金时代，后来演变为社交媒体，真实世界的社交图谱随之消失。今年 5 月 Airbnb 推出旅行地图，重建现实世界的社交图谱。我认为这是业务中最被低估的部分之一，明年将推出更多社交功能。

原文 (en)

2004 to 2008 was the golden age of social networks, which later evolved into social media, causing the real-world social graph to disappear. This May, Airbnb launched Travel Maps, rebuilding the real-world social graph—your travel companions and people you meet on the road. I believe this is one of the most undervalued aspects of the business, and we’ll introduce more social features next year.

Chesky 表示赞助房源正在开发，将围绕 AI 智能体设计，先推出智能体再定广告模式。

关于赞助房源：我们正在开发，但会在 AI 智能体的情境下设计——先推出智能体，再确定广告模式。

原文 (en)

Regarding sponsored listings: We’re developing them, but will design them within the context of AI agents—launching the agents first, then determining the advertising model.

Chesky 称 Airbnb 重回增长，并认为转型为 AI 原生公司后机会更大。

Airbnb 已重回增长模式，并将保持下去。随着我们把 Airbnb 打造成 AI 原生公司，我相信未来的机会更大。

原文 (en)

Airbnb is back in growth mode and will stay that way. As we build Airbnb to become an AI-native company, I believe the opportunities ahead are even greater.

Brian Chesky表示，在三年来最快的营收增长之后，Airbnb已重回“增长模式”。

CEO Brian Chesky said the company is back in "growth mode."